J. Jeffryes

Client: FlashCorps

Project Summary: Create a “Web 2.0″ logo

Description:  FlashCorps, a new local Flash startup, needed a logo that reflected their hip, modern style and cutting edge technology. I created an initial logo mark in black and white, then extended it into a color mark, and a faux 3D mark, along with a color logotype. The colors were chosen specifically to take advantage of RGB, as an internet-only entity, FlashCorps had little concern with their logo being printed (though I did take that into account, and the logo prints quite well).

Client: Switzers/Myself

Project Summary: refresh the packaging and product line of Switzers

Description: As a designer, I never stop designing. This means when things are slow, I don’t slow down, I just find new things to work on. I’d just met Mike Switzer through a mutual friend, and was intrigued by his story of reclaiming and rebuilding the Switzer’s brand. So I spent an afternoon rebuilding some of their packaging from scratch, refreshing it and coming up with ideas for new product lines.

I never got around to showing this to Mike, so ultimately it was nothing more than a creative exercise. You can see the current Switzer’s packaging here for comparison.

Links:

World’s Largest Piano Lesson 

Maritz - Who Moved My Cheese?

Maritz Newsletter - Barnum’s Egress.exe

Ham on Rye Under Construction

Descriptions:

World’s Largest Piano Lesson: The piano is drawn by hand in Flash, it is not traced, though I did use photographs for reference. The animation served as the intro page for the WLPL site.

Maritz: These are two animations from a series created for Martiz’s electronic newsletter, illustrating the headline articles.

Ham on Rye: This was the under construction page used while I was building the rest of their Flash site. The egg was created entirely in PhotoShop, everything else was done in Flash.

Client: Monsanto

Project Summary: create an animation to announce an internal promotion

Link: Announcement

Description: Monsanto provided photographs of several people (front and side shots) and an audio track, and asked me to create a Jibjab style Flash animation announcing Cheryl Newmark’s promotion. The video was shown on a projector screen to the entire Monsanto staff.

I hand-animated the entire thing, with most of the motion being done frame by frame (down to the pupils of the eyes). The mouths were manually synched to the audio.

Client: MeToo Software

Project Summary: Skins for software

Description: MeToo Software licensed its DVD backup software to several other companies. In most of these cases I created the new skin, and worked with a developer to implement it.

Client: Relay Sponsorship and Event Marketing

Project Summary: Create a training system from scratch

Description: I assembled a team consisting of a writer, two developers and three Flash designer/developers to build a complete training system for Relay. The system handled all of their human resources, accounting and driver safety training, saving them roughly $50,000 a year. The system could be logged into from any computer, featured fun, animated lessons and quizzes, and tracked all results in a central database that could be managed and reviewed through an administration panel.

I worked with the writer in researching and preparing the scripts for each lesson, coordinated all team member work, created all of the base designs, graphics and illustrations, and built roughly 60% of the content.

Client: A. G. Edwards (now Wachovia)

Project Summary: Create eLearning content for internal A.G.E. training

Description: I spent roughly half a year developing eLearning content for A. G. Edwards, along with their internal eLearning team. I created a large library of illustrations that they’re still using today, and recoded or coded from scratch a number of highly interactive modules. The entire eLearning system was built in Flash, and integrated through javascript with a backend tracking system.

Client: MeToo Software

Project Summary: Promotional emails and packaging

Description: I did a lot of work work MeToo Software. I designed their website, all of their retail packaging, the promotional materials, their logos, all the way down to the cd faces and help files for their products. The budget was tight, and I made heavy use of istockphotos.com for photography, though I did manage to get in one photoshoot for original photography (used for the box shown here, 11 hours of PhotoShop went into combining 3 different models before the client had exactly what they wanted).

The two promotional emails linked above were some of the last work I did for MeToo. It was an interesting experience, designing for a demographic that was essentially the opposite of the Apple/Target/Whole Foods market. Lots of starbursts, large type, bullet points and badges/callouts.

Client: Bill Thomas Campers

Project Summary: Create a professional website with a CMS they could use to easily update content themselves.

Link: (site has been redesigned since I worked on it)

Description: Bill Thomas Campers came to me looking for someone to create a site they could use to list their inventory, post news and events to, and use to initiate contact with potential customers. They needed a platform that would allow them to easily update content themselves, but that was affordable at the same time.

With this in mind, I choose DotNetNuke as the platform, and built a site that reflected their down-to-earth, rural roots, and the old-fashioned friendliness embodied by their sales staff. The site used elements of the RVs themselves, and the appearance of notes and photographs pasted to a wall. After deploying the site, I conducted several on-site training sessions to bring the staff up to speed on posting and editing information on the site.

Shortly after launch, I accepted a full-time position at Habanero. BT Camper had some plans for modifications and expansions to the site, so I recommended Steady Rain to take over service, and helped ease them through the hand off.

Thanks to my Nexpoint hosting blowing up, I had to make an emergency move to GoDaddy.

I’ll be reworking WordPress into a portfolio site over the next few weeks. Please check back soon.